When it comes to marketing, having an expert perspective can be invaluable. Working with a marketing agency can provide you with the insight and resources to create a strong foundation for your marketing efforts. Whether it's creating new materials to give your company a consistent look and feel, or using new channels to reach a wider audience, outsourcing your marketing can help you break out of the slow sales cycle. The saying “two heads are better than one” is especially true when it comes to marketing.
A digital marketing agency can analyze your business from the customer's point of view and bring years of experience in what works. When you hire a marketing agency, you get a team of experts who know how to create effective campaigns. Assuming your salespeople are trained and working hard, it could be that current marketing efforts are producing few leads or poor quality leads. A good marketing agency will understand your sales process and integrate their marketing with your sales team.
With the support and input of your sales team, they will refine and adjust your marketing based on actual results. You don't have to hand over 100% of your marketing efforts to an agency; you can still benefit from having one help your internal marketing staff. With a traditional in-house operation, the only way to increase the production of your marketing team is to hire more employees. But when you outsource your marketing, you can avoid the hassle of interviewing individual salespeople and you only spend time hiring one agency, which will do the hard work of hiring and training their team members.
A reputable and professional marketing firm will provide you with a formal contract and scope of work to start the program. They may not be W-2 employees of your company, but you will still need to work with them on a monthly, weekly, or daily basis. When starting any partnership with a marketing agency, the most important step is setting goals. By first establishing this information, you can focus on agencies that fit your specific needs.
For example, Biker Marketing is a specialized digital marketing agency that only helps companies in the motorcycle industry. After meeting with several agencies and reviewing their proposals, they can select the best fit for their needs. Large marketing agencies won't judge you by what you've been able to do with your current capacity. They will bring world-class services, software, and analytics reporting at no cost. Fara Rosenzweig of ManyChat agrees: “If you spend a lot of time on marketing efforts and excel elsewhere in your business, then it's time to hire an agency.
Chances are that your marketing agency knows a lot more about whether something is a good idea or not than your in-house staff.