If you don't have the technical expertise needed to launch and manage campaigns, working with a marketing agency can help you access industry experts who can manage your campaigns effectively. Blame Don Draper and AMC, but there's something about the advertising industry that intrigues people. And it's full of charming, somewhat crazy professionals who know how to trade ice to an Eskimo. No two advertising agencies are the same; some focus on traditional advertising, while other niche firms only offer public relations, digital marketing, or social media services.
At Balcom, they do everything because if everything doesn't work together, it doesn't work. The agency wants to know where your organization has been, where it is located and where it wants to go. Then, they work out the message that needs to be heard and determine how and where it should be heard. From traditional advertising (such as magazines and TV ads) to out-of-home media (such as billboards and bus wrappers) to display ads and online search, they consider all of your media options and then design a marketing plan that meets your objectives.
Gone are the days when advertising was a one-way monologue. Today's successful brands are the ones that have two-way conversations with their consumers. A marketing agency helps build relationships and increase brand loyalty by establishing, growing and managing communities on social media, from Facebook and Twitter to LinkedIn, Pinterest and Instagram, and attract followers with meaningful content. Marketing companies help their customers create and implement successful marketing strategies.
Often, this starts with market research to understand what works and what doesn't in the current marketing plan, followed by demographic research to create a complete ideal customer profile. A digital marketing agency reaches customers online through omnichannel marketing, multi-channel marketing, or single-channel marketing. With multi-channel and single-channel marketing, agencies engage with customers on one or multiple channels, such as websites, blogs, email, social media, and more. Omnichannel marketing refers to marketing that provides a seamless customer experience across all channels and devices throughout its lifecycle.
IGW is a full-service inbound marketing agency that complements what you're doing now by acting as an extension of your marketing team. A social media marketing agency will help you create appropriate content that appeals to the demographic you want to target. Digital marketing agency professionals will know your business, your marketing goals and objectives, your sales funnel and your ideal target audiences. Digital marketing agencies that specialize in SEO (search engine optimization) help their clients' websites and website content rank first.
Digital marketing agencies that focus on online ads know how to produce optimized ads that attract attention and follow best practices. A marketing agency can help you create pieces that fit seamlessly and consistently with your brand standards. Companies that follow a marketing strategy often perform comprehensive market analysis to assess customer preferences and create a message tailored to customer needs. That's why it's important to use the services of a digital marketing agency to make you stand out from the competition.
This unique position and ability for full-service marketing agencies to provide staff and resources in a personalized way is where the greatest advantages and savings lie.