What Does a Marketing Agency Do?

Marketing agencies, also known as marketing firms or marketing companies, are there to help customers. If you work for one of these agencies, you're probably familiar with the question: "What do you do?" Thanks to Don Draper and AMC, there's something about the advertising industry that has captured people's attention. It's full of creative and passionate professionals who know how to make a sale. However, it would be wrong to group all advertising agencies together; no two are the same.

While some focus on traditional advertising, others specialize in PR, digital marketing, or social media services. At Balcom, we offer a comprehensive range of services because we understand that for a successful campaign, all elements must work together. We get to know your business inside and out - where it's been, where it is now, and where it wants to go. Then, we create a message that needs to be heard and decide how and where it should be heard.

From traditional advertising (magazines and TV ads) to out-of-home media (billboards and bus wrappers) and online display and search ads, we consider all your media options and design a marketing plan that meets your objectives. Gone are the days when advertising was a one-way monologue; today's successful brands are the ones that have two-way conversations with their consumers. We help you build relationships and increase brand loyalty by establishing, growing, and managing communities on social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, and Instagram. A marketing agency is any company that helps a business create, implement, and maintain marketing strategies. These specialized firms are external contractors that companies of any size can hire to improve their marketing efforts.

Your needs, budget, and business objectives will determine the type of marketing agency that best suits your small or medium business. One of the biggest mistakes companies make when managing their own promotion efforts is not having a marketing plan. If you lack the technical expertise needed to launch and manage campaigns, marketing agencies can help. This comprehensive document outlines your company's marketing strategy for the coming year. But without understanding what a marketing agency is, it can seem like you're looking at a digital maze. You may notice that some companies call themselves “marketing firms” or “marketing agencies” or even “business marketing firms”.

You can also hire individual or freelance consultants with specialized marketing skills to plan and manage projects. Now that you know what a digital marketing agency is, you might be wondering about the third type of marketing agency - those that provide weekly updates on your progress towards set goals. There's no limit to what you can request and achieve with this model; it's popular among growing brands that need to keep up with market demand. Good marketing agencies monitor their clients' social media performance metrics, SEO content, and other elements to ensure they're producing the right results. Some are more specialized and focus on one or two promotion strategies for particular business models; others are platform-independent and can offer guidance and support in all areas of your business - whether you're focusing online or mixing retail, online, and other areas. A reputable marketing agency will provide weekly updates on your progress towards your set goals. This way you can see if investing in marketing aid is really worth your time and money.

Jennie Cheairs
Jennie Cheairs

Infuriatingly humble travel maven. Award-winning tea scholar. Evil travelaholic. Evil travel expert. Hardcore tv fanatic. Tea junkie.

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