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Gender Diversity in Marketing: Analyzing the Labor Market Situation

Marketing is an industry that has seen a steady increase in female representation over the years. According to the ANA...

10 Influential Women in Marketing: A Comprehensive Guide

Kathy's book has 90% 5-star ratings and 10% ratings. Here's a review from a happy reader.

What Does a Full-Service Marketing Agency Do?

If you work for a marketing agency, you know that there is something special about the advertising industry that...

Why Hire a Professional Marketing Agency?

When it comes to marketing, having an expert perspective can be invaluable. Working with a marketing agency can provide...

Female-Owned Marketing Agencies: Unlocking Business Potential

Major Tom is a full-service agency that has been created to help clients succeed in today's complex marketing landscape....

What Does a Marketing Agency Do?

Marketing agencies, also known as marketing firms or marketing companies, are there to help customers. If you work for...

What Jobs in Marketing are Most In Demand?

Marketing is an ever-evolving field, and the demand for skilled professionals is constantly growing. According to Indeed, ...

What Do Marketing Agencies Do and How Do They Work?

Marketing companies are external partners that help their customers create and implement successful marketing strategies. ...

Editors Picks

Is Marketing Female Dominated? A Comprehensive Look

Is Marketing Female Dominated? A Comprehensive Look

The marketing industry is often seen as leaning towards a female orientation, but how does this translate in terms of...

Marketing Agencies: How to Promote and Position Yourself

Marketing Agencies: How to Promote and Position Yourself

Case studies and customer testimonials are essential for any marketing agency worth hiring. They provide a strong history ...

Four Most Prevalent Agency Compensation Methods

Four Most Prevalent Agency Compensation Methods

When it comes to compensating agencies, there are four main methods that companies use: commission plans, consultant,...

Why is Hiring a Digital Marketing Agency Essential for Your Business?

Why is Hiring a Digital Marketing Agency Essential for Your Business?

Hiring a digital marketing agency is essential for businesses that want to stay competitive in today's digital world. A...

10 Influential Women in Marketing

10 Influential Women in Marketing

The advertising industry has come a long way since the days of 'Mad Men', and women have been at the forefront of this...

The Benefits of Hiring a Marketing Agency

The Benefits of Hiring a Marketing Agency

Most companies understand the importance of marketing in order to increase sales opportunities, build brand awareness,...